Discussion Starter · #1 ·
Acura RLX Sport Hybrid
The Supposed Buyer: For the person considering the midsize luxury hybrids like the Lexus GS450h or Mercedes-Benz E400 Hybrid, or V-8 luxury cars like the BMW 550i and Audi S6. Never mind the fact that not many people buy them. That'll mean the very few baby-boomers on the younger end of the scale who care about the environment or people whose RL leases are up.
The Actual Buyer: Any wealthy buyer who has stuck to Honda product through and through, scared of BMW service cost and perception. Think ZDX owners (or more likely, lessees) who wish to stay loyal to Acura but want the most expensive car in the showroom. Either that or they're just getting the RLX because the least expensive Tesla Model S doesn't have enough of a range for their needs.
The ACTUAL Customer Profiles of LA Auto Show Debut Vehicles
not meant to be taken seriously folks.