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Cars like the RLX, ILX, and future NSX and MDX are great vehicles for the Acura brand but already the ILX and RLX are getting not so great reviews. With reviewers saying these cars are good, but not great, especially the RLX which is Acura's flagship vehicle at the moment.
Can Acura be saved with Honda's $1 Billion investment? What do YOU think needs to be done?
See the below...
Can Acura be saved with Honda's $1 Billion investment? What do YOU think needs to be done?
See the below...
Honda is putting $1 billion into its luxury brand Acura to ensure a proper performance in its target markets. Honda was the first Japanese automaker to sell a luxury car in the U.S. The Acura never reached the peaks enjoyed by Toyota’s Lexus line, the top-selling luxury brand in the U.S. from 2000 to 2011. The company now wants to change that and place the Acura above the rest. - See more at: Honda Invests $1 Billion To Save Acura Luxury Brand