Acura, the luxury vehicle division of Japanese auto manufacturers Honda Motor Company have announced details about their plans for this year. To start with, a refreshed and brand new design for their upcoming 2013 ZDX model. Acura ZDX came into the market last year but sales reached only 1564 units making it the fourth worst selling car in the US during the year. Learning from their mistakes, Acura has now announced a refreshed version of ZDX for the 2013 model year. The updated ZDX will be seen with stylish changes, new technology and various other updates which will go a long way in making this vehicle more attractive to buyers. The vehicle will see classic redesign changes in the front fascia and updates in the rear fascia with top quality materials used in its cabin thereby offering greater value on luxury sales. Acura ZDX will remain a niche vehicle for Acura brand. The vehicle will go on sale from October 2012 as a 2013 model.
American Honda has seen tremendous response for both Honda CR-V and Acura RDX in the month of June 2012. Sales increased 48.8% with sale of 124,808 units as compared to sales in the month of June 2011. Both the Honda CR-V and Acura RDX saw higher sales in the month of June with sales of Honda CR-V reaching 23,282 units up 50% as compared to sales in the same month in the previous year. Sales of Acura RDX stood at 15,370 units, up 76.5% as compared to sales in June 2011, thus at the same time making it the best June sales since 2007.
With increased sales among the company's core models and creation of a record breaking month for CR-V showcases the company's strong commitment and overall competitiveness of Honda products in American markets.
Acura light trucks posted best ever sales in June with sales reaching 8278 units up 82.1% as compared to June 2011. Acura TL and TSX too saw increased demand in the month of June 2012 as compared to June 2011 with sales increase of 47.1% and 43.9% respectively. Sales of ILX, though new and recently introduced posted June 2012 sales at 1081 units.
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2013 Acura "What's New" Change Summary
2013 Acura ILX
The all-new Acura ILX went on sale May 22, 2012. Positioned at the gateway to the Acura brand, it serves as Acura's all-new compact luxury sedan.
The ILX features three powertrain options:
The entry-level ILX 2.0L is powered by a 150-horsepower, 2.0-liter inline 4-cylinder paired with a 5-speed automatic transmission with Sequential SportShift.
The ILX 2.4L is powered by a 201-horsepower, 2.4-liter engine paired with a close-ratio, six-speed manual transmission.
Acura's first-ever gasoline-electric hybrid, the ILX Hybrid, uses a 1.5-liter inline engine and an Integrated Motor Assist® electric motor paired with a Continuously Variable Transmission (CVT). The Acura ILX 1.5L Hybrid has an EPA estimated* fuel economy rating of 39/38/38 mpg.
With a starting MSRP of $25,900, the Acura ILX offers remarkable value for the money with robust feature content and premium appeal. Standard features include a Keyless Access System with smart entry and pushbutton start, Pandora® internet radio interface, SMS text message, power moonroof and Bluetooth® HandsFreeLink®.
2013 Acura TSX
The Acura TSX received a mid-cycle refresh in 2011, which included changes to exterior styling, significantly improved NVH, a wide array of new standard and optional features and an all-new variant: the TSX Sport Wagon.
In 2012, the TSX Special Edition was introduced with numerous upgrades to exterior styling, celebrating Acura's fun-to-drive spirit and 25 year history as a luxury brand in America.
In 2012, the TSX line up continues to be one of Acura's most popular sedans thanks to a great mix of styling, sporty performance, luxury appointments, good fuel efficiency and outstanding value on a luxury scale.
The 2013 TSX sedan and Sport Wagon will go on sale in fall 2012 and will have no changes to the lineup.
2013 Acura TL
In 2012 the Acura TL was significantly refined receiving fresh styling, improved performance and fuel economy and upgraded technology.
The Acura TL can be equipped with Acura's acclaimed Super Handling All-Wheel Drive™ system (SH-AWD™) along with the option of a close-ratio, six-speed manual transmission for driving enthusiasts.
The TL will go on sale in fall 2012 and will have no changes for 2013.
2013 Acura RDX
Completely redesigned for 2013, the new RDX went on sale April 20, 2012 and had an all-time record sales month in May 2012 (up 216.8% compared to May 2011).
The new Acura RDX is the right-sized crossover SUV with increased comfort, utility and power along with class-leading fuel-economy (EPA estimated* 20/28/23 for the RDX and 19/27/22 for the RDX AWD).
The Acura RDX features a new 3.5L V-6 with 33 more horsepower than the previous model (273 horsepower), a new six-speed automatic transmission and a new available all-wheel-drive system.
Standard features on the RDX include leather seating, heated power front seats, a power moonroof and a 360watt audio system. New technologies such as Pandora® internet radio interface, an SMS text messaging function, a Keyless Access System with pushbutton start, an Active Noise Control system and a rear view camera system with three unique viewing angles are also standard equipment.
Available on the Technology Package, the RDX receives new features including Acura's latest generation navigation system, a hard disk drive (HDD) with 60 gigabytes of storage capacity (15g dedicated for music) and a power actuated rear tailgate.
The 2013 RDX has received the highest possible safety rating of TOP SAFETY PICK from the Insurance Institute for Highway Safety (IIHS) earning a score of GOOD in all categories.
2013 Acura MDX
The Acura MDX received a mid-cycle refresh in 2010 which included a new engine and transmission, a revised chassis, more comfort, improved technology and a fresh new exterior look.
The MDX continues to be the best selling seven passenger luxury SUV.
The 2013 MDX will go on sale in fall 2012 and will have no changes for the model year.
2013 Acura ZDX
The Acura ZDX receives a mid-cycle refresh for the 2013 model year including exterior styling changes, new technology and will be sold in a single, valued-added package offering clients greater value on a luxury scale.
Although the ZDX remains a niche vehicle for the Acura brand, it continues to garner attention for its unique styling while transcending the traditional distinctions between coupe, sedan and sport utility vehicle.
The 2013 ZDX will go on sale in October 2012.
A "Sneak Peak" at What's Coming in 2014
2014 Acura RLX
The all-new RLX will launch in early 2013 as Acura's new flagship sedan delivering an entirely new level of performance, sophistication and comfort.
The RLX will boast the interior space of a large luxury sedan with the footprint and agility of a midsize luxury sedan.
The all-wheel-drive RLX model will employ Acura's highly advanced new Sport Hybrid SH-AWD® system (Super Handling All-Wheel Drive). The performance hybrid system utilizes a front-mounted electric motor, located within the dual clutch transmission, and a unique dual electric motor drive unit with a bilateral torque adjustable control system to instantly generate negative or positive torque to the rear wheels during cornering.
The RLX will be offered in a 310 horsepower, front-wheel-drive version, which will deliver superior handling performance through the application of a new Acura technology- Precision All Wheel Steer™.
The RLX equipped with Sport Hybrid SH-AWD® will deliver V-8 acceleration with four-cylinder fuel economy-producing 370 horsepower with an EPA estimated* fuel economy rating of 30/30/30 mpg.
American Honda Reports June Auto Sales: 48-Percent Surge Nets Best June Sales Since 2008; Honda CR-V and Acura RDX Set Best-Ever June Records
Honda division sales up 45 percent, Acura sales up 76 percent
American Honda today reported June 2012 U.S. sales of 124,808 units, an increase of 48.8 percent compared with June 2011 (an increase of 43.3 percent based on the daily selling rate*). The Honda Division posted June 2012 sales of 109,438 units, an increase of 45.6 percent compared with June 2011. Acura's U.S. June sales of 15,370 units increased 76.5 percent compared with June 2011.
- CR-V sets sixth-consecutive monthly sales record with a new June record (23,282 units), up more than 50 percent from June 2011
- Accord sales top 28,000 units, up more than 80 percent from June 2011
- Exceptional month for core Honda products (Accord, Civic, CR-V) with sales up more than 50 percent from last June for each model
"With robust inventories and great customer demand, it feels good to be back in the race," said John Mendel, American Honda executive vice president of sales. "The strong performance of our core models, including another record-breaking month for the CR-V, demonstrates the fundamental competitiveness of Honda products."
- Total Acura sales of 15,370 units were up 76.5 percent over June 2011, the best June sales since 2007
- The new RDX continued its sales success with another record sales month (3,090 units), up 189.3 percent. In May, the RDX was the best-selling compact luxury SUV and is expected to retain that position for June
- Acura light trucks posted a best-ever June result of 8,278 units, up 82.1 percent from last year
- Both the TL and TSX enjoyed substantial sales increases over June 2011, up 47.1 percent and 43.9 percent respectively. With national advertising just starting in June, the all-new ILX has begun to build both inventory and awareness, posting June sales of 1,081 units
"The weather may be too hot in many parts of the country, but Acura sales are continuing to heat up," said Jeff Conrad, vice president of Acura sales. "With our light trucks setting records and our volume sedans showing major increases, it's going to be a great summer for Acura."
*The daily selling rate (DSR) is calculated with 27 days for June 2012 and 26 days for June 2011. Year-to-date, the DSR is calculated with 154 days for 2012 and 152 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.
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