Discussion Starter · #1 ·
The Acura RL has been one of the worst-selling cars in America over the past couple of years.
Seriously, they're so rare that if you see one in the wild, get your camera out.
Acura is hoping to change that with the introduction of its flagship RLX sedan, a luxury four-door car that looks to compete with the likes of not only the BMW 5-Series, Lexus GS, Mercedes-Benz E-Class, but also higher-end luxury cars like the BMW 7-Series and Mercedes-Benz S-Class.
It's a tall order. BMW, Audi, Lexus and Mercedes all benefit from strong brand cache and a stable of successful products, whereas Acura has kind of floated in purgatory over the past few years with solid products, but nothing that has really resonated with consumers or critics (save the NSX -- get that thing on the road already!)
Acura's strategy with the RLX is interesting: Offer a compelling and competent vehicle at a lower price than the competition. That strategy is a bit of a head-scratcher because the RLX isn't cheap -- the sticker price is $48,450 - $60,450. Regardless, the folks at Acura are sure that luxury car shoppers are looking for this value, despite the fact that a consumer who can pay $60,000 for a car is likely able to pay $70,000 or $80,000 for something like a Bimmer or Benz.
So is the RLX a good "value" buy in a segment where buyers expect no compromise? Will the RLX put Acura back on the map? Click through to see what I liked -- and didn't -- about the 2014 Acura RLX.